This event is organised every year by a regional council or a technology hub. It is a collective challenge run internally by individual companies. The goal is to promote alternative ways to travel and commute: on the day, everyone is asked to leave their personal car at home and walk, bike or use public transport and carpooling to commute to and from work. This turnkey event allows companies to boost, highlight and galvanise their ongoing travel initiatives (such as corporate travel and commute management plans, for example).